News, press and events

Following our participation in the NRF Big Show in New York, we have established an important partnership with the American company CONTROLTEK for the distribution of our products in the USA. They will present our products in June at the American "NRF Protect" show, which is dedicated to security in the retail sector.

Here is their recent press release :

"San Francisco, Calif., (May 17, 2018) - CONTROLTEK, an emerging leader in retail product protection, has entered into an agreement with French EAS innovator Thoonsen to bring some of the most popular EAS tags in Europe to the North American market.

“Thoonsen excels in several important EAS segments, such as eyewear protection, padlock-style tags, and solutions for food & drug retailers,” said Tom Meehan, CONTROLTEK’s Chief Strategy Officer and Chief Information Security Officer. “This strategic partnership will enable our customers to have a wider selection of EAS products that have already been proven in the European and other markets, and that can address specific shrink challenges for which there are currently no ideal solutions in the U.S.”

“CONTROLTEK’s focus is to bring to our customers the best in product protection, whether the product is ours or not,” said Rod Diplock, CONTROLTEK’s CEO. “In instances where we notice that another technology company has an exceptionally good solution, we look to partner with them for the benefit of our customers. Through this partnership with Thoonsen, it is our customers that ultimately win, which is how we define a win for ourselves, too.”

According to Diplock and Meehan, the Thoonsen tags will be exhibited at CONTROLTEK’s booth at NRF Protect in June. The product information and photos can be obtained on CONTROLTEK's website.

Thanks to several years of R&D, and product upgrades, we are pleased to announce that we are listed by CASINO France as official supplier of antitheft accessories for stores equipped with radio frequency systems. Casino ranks 24th in the top 100 world retailers. The Casino Group has around 13,000 stores in the world, with approximately 10,000 stores in France.

This listing concerns our patented products, such as the famous Quick Bottle tag range, the Hyper Tag to protect blisters and textile, the Quick Pencil to secure lingerie without piercing, and the Croco Tag - our new product to protect food packaging without piercing. Our antitheft tags are versatile, as is our magnetic antitheft detacher selected by Casino. Our universal detacher enables them to keep using ALL of their existing antitheft tags, whilst renewing their outdated tags with better quality, more secure antitheft accessories.

This event reinforces our position in France and adds to the listings that we already have with other major French food retailers like Carrefour and Auchan. Not only does it reinforce our presence in France, it will also enable us to develop our export sales as we work to introduce our solutions to the international branches of these French retailers.

Our participation in several international trade fairs in recent years has enabled us to establish many contacts with distributors from all over the world. We now work with over 30 distributors who sell Thoonsen products in their respective markets.

In total, our anti-theft solutions can be found in more than 20 countries, including 15 in Europe, which we supply from our stock in France. Our direct exports from our factories in China are also increasing, thanks to the creation of partnerships with distributors in strong economies such as the USA, South Africa, Colombia, Mexico, Brazil and Peru.

After proving ourselves on the French market, our locks are now sold on all continents and our exports now represent more than 15% of our turnover. This makes Thoonsen an exporting company with good prospects for international growth.

Contact us if you are interested in becoming a distributor

We are proud to have taken part in the NRF Big Show 2018, the world’s most important retail fair. Participating in this international event has confirmed Thoonsen’s position as a worldwide company in the industry of antitheft solutions for retailers.

As manufacturers, we came to show the retail world our new range of antitheft solutions such as the Croco tag. It is a unique tag designed to protect food packaging without piercing, and can be detected by EAS systems even when placed on aluminium packaging.

Our presence at NRF has generated targeted new business leads offering potential for international growth and exciting new projects. We met with companies from the United States, Europe, Russia, and Latin America – where our products will be distributed all over the continent in the long term.

We would like to thank all of the people who visited our booth, as well as our faithful French customers who believe in our company and products and have enabled us to progress whilst resolving their security issues.  

Our company is very proud to announce that after long months of negotiation with the will to demonstrate our competences and our seriousness we have just obtained the referencing of our products by the giant of the mass distribution : the company CARREFOUR !

This referencing is all the more valuable for us as it concerns accessories from our own design and validated by European patents : Quick Bottle, Hyper Tag, Padlock are now available in all CARREFOUR stores!

It really marks a turning point in our development and will allow our company to grow, by proving its seriousness, its credibility and to become one of the leaders in the anti-theft accessories market !

We are convinced that this new collaboration will be the beginning of a long partnership based on trust and the desire to work together and we will do our utmost to meet this new challenge.

For 15 years, innovation has been Jacky Thoonsen's answer to the challenges of retail in the age of digital transformation : electric Last Mile deliveries, securing goods and staff, focus on new anti-theft tags... so many challenges Thoonsen has met this year !

It is with renewed pleasure that our team, present at this new edition of EUROSHOP, will show you its latest advances and welcome you. Visit our stand with its 'French bistro' look from February 16 to 20, 2020, where you will be able to discover our new concepts and all our business expertise.

Thoonsen is working on the future. How about you? Come and meet us at HALL 7A - Stand B15 !

Euroshop 2017 in Düsseldorf has just ended and Thoonsen is very proud to have participated in this international trade fair.

For this third participation, our company made a lot of new contacts, demonstrating our global positioning, with a large number of visitors at our booth throughout the event.

We were sharing the location with our Chinese manufacturer Yasen Company, which gave everyone a better understanding of how our partnership has worked for the past 10 years.

Thank you to everyone who came to meet us and see our new 2017 products. Great prospects are opening up for us for the coming year !

Our partner for more than 10 years PERIFEM welcomes us today in its premises to allow us to present our new product : the THOOBEE®.

PERIFEM is a recognized interlocutor who puts in contact public authorities, major retailers and suppliers of solutions for stores so that they can exchange on their experiences in the fields of technology, safety and innovation.

The THOOBEE® is a product that fits perfectly into this framework. Validated by an INPI patent, our company developed this new system at the request of Galeries Lafayette who wanted a global solution for securing their stores, without wires and easy to install.

The THOOBEE® allows to manage emergency situations in a store : thefts, incivilities, aggressions... Thanks to a simple button placed at the checkout, the hostess can call the security agent who will be warned by a pre-established message on his pager and will know immediately at which checkout to intervene.

The THOOBEE® improves customer service with the implementation of a sales call button for closed windows and a call button that allows the customer in the fitting room to contact a salesperson without leaving the room for a size change for example.

The THOOBEE® is an innovative product presented exclusively at PERIFEM today !

In 2016, Jacky Thoonsen, CEO of the company, decided to diversify his activity. This motocross and BMX enthusiast, who was the president of the Moto Club Castelroussin (36) for 10 years, wanted to combine his passion with his professional activity by using the structures and logistics already in place in his company. This is how the MOXO® brand of electric bikes was born.

This diversification allowed us to become experts in electric motors and batteries. When we presented MOXO® products to our customers, they asked us to work on a home delivery solution by bike. The BICYCARGO® project was born.

The MOXO® by Thoonsen brand then established a partnership with the Intermarché shop in Clichy, near Paris, to test the patented prototype of the cargo bike and to perfect it in order to propose a finalized version in the coming weeks.

The current model can already deliver an average of two orders per trip effortlessly thanks to the electric assistance and with great workability, especially on bends, according to feedback from our partners

Since 1896, "Les Galeries Lafayette" have been one of the most emblematic French stores for luxury goods. Their concept is a department store offering in one place excellent brands of clothes, leather goods, jewelry... They were recently awarded 2014 "International Store of the Year" by the British newspaper "Retail News", which proves once again their worlwide prominence.

Thoonsen Trading is proud to become an official supplier for "Les Galeries Lafayettes" for the supply of anti-theft antennas and tags. This new partnership consolidates the firm's strategy and strengthens its position on the National market. The Galerie Lafayette stores in Orléans and Nice are already equipped by Thoonsen.